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1)     A station can then make a digital transfer via their local network over Ethernet to their automation system.  This avoids yet another layer of transcoding error and ensures the quality of the content.  If a station wishes, they can have the AMR-100 act as a playback device and play the audio out just as it would be on the existing Unity4000.  This can be triggered based on a timed event or serial command or relay closure.  The station can also stream the file via the Ethernet to another distant machine capable of decoding the audio stream.  Essentially, there are lots of options.

2)   This also means the receiver delivers to stations a file which is more compatible with HD Radio.  

3)     One of the most important features of the AMR-100 is its addressability.  We can talk to any single receiver or group of receivers.  This means we can deliver a custom program every day for every station.  The receiver comes with a file transfer utility which will automatically blend multiple pieces into one cohesive file.  So, for instance, rather than say, “Be sure to mention the call letters of this station”, we can say, “Be sure to include the call letters KKLA when you call or write.  And by the way, we’re coming to Los Angeles next month.  The local number for information is….” There are huge advantages to local identification as I’m sure you can imagine, especially when this is done without a station needing to fiddle with the program material.  For low response stations, local events and local chapters, testing market-specific offers, this platform offers a great variety of options.

Whether or not a ministry chooses to take advantage of this feature is another thing.  It will require some addition production effort, no doubt.  But we believe it will be in the best interest of the ministry and the station to provide, at the very least, station call letters.

4)     Receivers connected via Ethernet with Internet access can self-heal by “reporting home” when there is an error.  We can re-feed missing bits, bytes or chunks of audio “automagically.”  This is aided by a fully-redundant terrestrial FTP server dedicated to supporting the transmission system, in addition to “traditional” FTP servers.  We can re-send pieces via satellite or via Ethernet.

5)     We’re using the same satellite and transponders as the existing Christian Radio Consortium DVB carrier.  The AMR-100 will ship with a coaxial splitter and a couple chunks of cable so as to make installation simple.  

6)     Because we’re on the same satellite and transponder, the AMR-100 can act as a backup to a Unity4000 carrier.  We’re capable of decoding their live streams (though they cannot decode our stream).

7)     We have the flexibility of creating a live stream ad hoc.   FamilyLife has life programs they create twice each year for fund-raisers.  The timing of those programs has always been limited by the “holes” in our satellite schedule.  Now, we can carve a live stream out of our satellite channel any time we want.  

8)     We have the ability to deliver files of any type… video, PDF’s, MS Word documents, etc.  We hope to use this as yet another method of distributing any electronic information.

9)   The AMR-100 can be controlled via a simple HTML interface.  As a result, a station engineer can provide remote support for the receiver without needing to be on-site.   This includes simple monitoring such as the receiver’s signal performance.  Several test sites can be viewed at http://www.amb-os.com

10)     Best of all for the station, we’re giving them the AMR-100’s—there’s no charge for qualified stations.